Reporting to the Vice Chancellor for Workforce Strategy, Equity and Engagement (WSEE), the Executive Director of Communications and Marketing Strategy serves as a member of the Vice Chancellor’s Senior Executive Team (SET) and has responsibility for developing and implementing an integrated, comprehensive communications and marketing vision for WSEE and each of the central offices that make up the Division to assure the division’s goals and priorities are met, and the direction, guidance, and programs are deployed to enable a well-informed University community. Three central people offices comprise the division: The Equal Opportunity and Compliance Office, the University Office of Diversity and Inclusion, and the Office of Human Resources. Responsibilities include planning, development (including copywriting and copy-editing), and implementation of all WSEE campus-wide and partner communications and marketing strategies, as well as those that should extend beyond the University community; overseeing development and implementation of support materials and services in the area of marketing and communications; and directing the efforts of the communications and marketing staff and coordinating at the strategic and tactical levels with the other units within the Division. The Executive Director is responsible for providing leadership, oversight, and technical direction for communications and marketing in support of the Division’s core objectives, and in line with institutional branding and marketing guidelines.
Education and Experience:
-Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines. -Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment. -Demonstrated ability to partner with others to guide projects to successful completion while staying within budget. -Exceptional written, digital and oral communication skills, particularly in workforce communications. -Ability to translate organizational programs and services into engaging and accessible stories and other content for a variety of audiences. -Demonstrated experience managing budgets and adhering to budget-conscious practices. -Ability to serve as a chief liaison between WSEE leadership and staff and communications leaders and organizations across the University and beyond. -Ability to motivate people across the WSEE division to follow communication standards that enhance the brand and reputation of the Division and its units. -Strong attention to detail and commitment to meeting deadlines. -Ability to thrive in a fast-paced, lean organization. -Commitment to diversity and inclusion. -Knowledge of graphic design principles and ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget. -Experience managing a communications and marketing enterprise with substantial web and social media presence. -Demonstrated experience using and managing a variety of web channels (e.g., website, blogs, Twitter) and monitoring and evaluating the impact of such channels to understand and influence organizational reputation. -Experience in brand strategy.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
Internal Number: 151861
About The University of North Carolina at Chapel Hill
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