The director of marketing reports to the vice president for Public Affairs and serves as a senior member of the leadership team to help guide long-term strategic direction and foster a work environment focused on building relationships and delivering results. The position is charged with providing marketing, branding and communication strategies and tactics that promote a focused, consistent and positive image of the university among internal and external stakeholders and the general public. The director of marketing manages a team with diverse functions, including web, video, content and social media.
H/She will develop, update and execute a comprehensive, multi-year, measurable marketing strategy aimed at raising Rice’s visibility and reputation. The director of marketing will provide leadership and counsel to university leaders, schools, departments and other units on marketing strategies, projects, special events, paid media and other communications.
H/She will build support for and adoption of Rice’s brand identity system and style guidelines. H/She will recruit and train brand builders throughout the university to increase official brand usage. The director will provide analysis of brand positioning through market research and track brand adoption.
H/She will manage the front porch of the university, rice.edu domain. The director will be responsible for guiding the structure as well as oversight of the content to ensure it represents Rice University and increases traffic.
The director of marketing develops an annual marketing budget and tracks return on investment.
Position Status: Full-Time
Rice University is an Equal Opportunity Employer with commitment to diversity at all levels, and considers for employment qualified applicants without regard to race, color, religion, age, sexual orientation, gender identity, national or ethnic origin, genetic information, disability or protected veteran status.
Internal Number: 16976
About Rice University
As a leading research university with a distinctive commitment to undergraduate education, Rice University aspires to pathbreaking research, unsurpassed teaching and contributions to the betterment of our world. It seeks to fulfill this mission by cultivating a diverse community of learning and discovery that produces leaders across the spectrum of human endeavor.