The Director of Advancement Marketing serves as the lead marketer for all development and alumni engagement initiatives campus-wide, including Fearless Ideas: The Campaign for Maryland.
The Director will create integrated plans to promote philanthropic giving, including all campaign materials and strategies. Working with colleagues in donor relations, development, and other areas of university relations, the Director will work to develop an overarching plan and bring to bear all the expertise of Strategic Communications units to leverage campaign messaging, media opportunities, events, gift announcements, building dedications/openings, development publications, branding messages and alumni communications—all to increase awareness of, and participation in, the campaign and its role in advancing the university.
The Director is responsible for coordinating all marketing tactics and strategies for the Alumni Association to include advertising, visual design, web and new media, communications, publications, direct mail, and copywriting.
The Director will supervise three marketing professionals, and the unit is expected to grow as the campaign progresses. The Director will use project management tools to assign responsibilities, manage deadlines, complete tasks and track results. Finally, the Director will prepare marketing plans and reports of outcomes for review by university leaders.
The Director will manage budget and reporting for all of the above.
As part of the Office of Strategic Communications, the Director will serve as part of a collaborative team to protect and enhance the brand and reputation of the university.
Education (include licenses, certifications, etc.): Bachelor’s Degree in communications, business (marketing), or other related field required.
Experience: A minimum of seven years of experience in marketing, public relations, advancement communications at a progressively responsible level.
Knowledge, Skills, and Abilities: Exceptional written and verbal communication skills are essential. Ability to multi-task in a fast-paced environment. Outstanding project management skills. Ability to interact and motivate others. Strong budgeting (planning, estimating, cost containment) skills. Excellent time management and organizational skills. High-energy and ability to interact with a wide range of individuals. Ability to be creative and an innovative thinker. Ability to advocate for the university. Availability to travel for conferences and university events.
About University of Maryland College Park
The University of Maryland, College Park is the flagship campus of the State of Maryland and one of the nation’s premier public research universities. Founded in 1856, the University of Maryland is strategically located 9 miles from the nation’s capital, Washington, D.C., and 30 miles from Baltimore. It is one of 63 members of the prestigious Association of American Universities. The university has 73 programs ranked in the top 25 nationally and attracts over a half-billion dollars annually in sponsored research grants and contracts. Our diverse community includes almost 27,000 undergraduates, almost 11,000 graduate students and more than 10,000 faculty and staff members.The Division of University Relations inspires excellence and achievement. We are a leader in illuminating the University of Maryland as a world-class institution with global impact. Our mission is to advance the goals of the University by increasing resources and support, enhancing awareness and affinity, and strengthening and developing relationships with the Maryland family and the greater community. Our core values are excellence, communication, and collaboration.