| The IP Business Development Specialist will enjoy a highly visible position providing international marketing and business development assistance to the Intellectual Property Department of Haynes and Boone, LLP, a $70+ million practice with over 100 attorneys spread over 10 offices. This position will work closely with the IP attorneys and the business development and marketing team across all offices. |
This exempt position provides direct support in the execution of a wide variety of business development efforts and initiatives including pitch books, presentations, proposals, research, content administration, marketing communications, events, sponsorships and practice group coordination. The Specialist has primary responsibility for a number of initiatives, projects and other business development efforts.
Our national Business Development Team fosters collaboration and mutual support between team members with a keen focus on productivity, accountability, creativity, and high-performance. The role is appropriate for a marketing professional with at least 3 years of experience. Candidates must have direct and substantial experience with all aspects of IP including patent prosecution, IP litigation, copyright and trademark in a law firm or other professional services firm.
Pitch Books, Presentations and Proposals, Bios and Other Marketing Materials: • Responsible for creation, tailoring, and production of IP-related pitch books,presentations and proposals with a focus on persuasive content and tracking relevant information in the firm’s pitch book and proposal databases. • Proactively capture revisions that need to be made to lawyer biographies, practice descriptions and experience records in the course of preparing press releases, other marketing materials, pitch books and proposals, as well as in interactions with attorneys, for applying any permanent updates to the business development documents and databases. • Identify need and draft content that should be culled from pitch books and proposals or generated for future materials and added to the business development databases.
Research: • Partner with the Business Development Manager, IP Department leadership, and individual partners, to identify the need for specific company, client, industry, competitor, and industry trends research using the firm’s research tools and internal databases to assist with business development efforts. • Liaise with the Competitive Intelligence Team on firm-related and other significant research projects. • Query IP databases (e.g., the USPTO website) for competitive intelligence and research new client opportunities. • Monitor marketing efforts of competitive IP practices. • Stay abreast of significant news and trends affecting the IP practice. • Notify IP Department partners of potential cross-discipline and new client opportunities.
Content Administration: • Accountable for making regular updates to lawyer biographies, practice group overviews, deal and case charts, representative client lists, and other materials. • Support the collection of experience from attorneys and practice groups for inclusion in the firm’s business development databases. Ensure experience submissions meet the firm’s style standards. • Track deadlines, manage contact information, and prepare up to date and representative submissions for key directory rankings, awards and league tables. • Maintain and update practice group distribution and event lists in the firm’s customer relationship management (CRM) system. • Update the firm’s CRM system to track new and developing business as directed by the BDMs. • Prepare persuasive Firm website content for marketing the IP Department and its attorneys. • Collect IP-specific alternative fee proposals and finalized agreements for assisting IP partners in structuring new proposals.
Marketing Communications: • Proactively work with the Business Development Manager and Marketing Communications Team to leverage collected experience by distributing information through multiple communications channels, e.g., website, press releases, social media, and directory submissions. • Prepare and develop internal newsletters and assist Business Development Manager and IP Department partners with external client communications meeting the firm’s style standards. • Proofread, make more persuasive, and revise with IP practice specific knowledge, various marketing communication pieces.
Events: • Assist Business Development Manager with various business development events and sponsorships by working with the firm’s Events Team and Creative Team on event logistics, invitation list creation and updates, invitation design, event material preparation, reminders, and follow-up communications. • Manage the Firm’s INTA Annual Meeting Reception. • Responsible for assigned events, including the strategy, subject matter, lawyer preparation, execution and follow up plan. • Assist the Business Development Manager and Events Specialist during scheduled events. • Update the firm’s CRM system to track post-event follow-up and return on investment.
Practice Group Coordination: • Work directly with the Business Development Manager, the Department Chair, Section Chairs and Practice Group Leaders in annual business planning and goal development. • Charged with assuring forward progress on identifiable goals for the sections and practices, and tracking all status updates. • Coordinate all aspects of practice group and client team business development meetings. Prepare and circulate relevant pre/post meeting materials. • Assist with budget development and management. • Review and update periodic accounting reports.