| OVERVIEW: Involves the marketing and/or selling of campus activities, services, or products including sale of retail merchandise; or provides marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs, services, and outreach to meet identified needs and influence public perception; may involve 'brand' development or enhancement; may involve working with the media (press, television, radio).
The new marketing specialist position will help further the Business Development team’s strategy to actively increase overall revenue generation projects for the Division of Student Affairs.
•REVENUE GENERATION Assist with the development of new revenue generation projects and programs for the Division of Student Affairs. Under general supervision, plans, develops and implements advanced marketing and/or sales plans, strategies and/or events for key projects. Develops PowerPoint presentations and other related reports.
•PARTNERSHIPS Assist with the solicitation and securing of annual level sponsors for the Division of Student Affairs. Includes the development of all collateral materials and sponsorship overviews. Assist with the development and execution of all sponsor related activations for large scale events including Golden Bear Orientation, Caltopia, ASUC Student Union Open House and all other related events.
•COMMUNITY Management of the Division of Student Affairs Community Innovation Lab. Manage the recruitment, training and retention of student staff and campus and community partners. Direct the full project cycle including evaluation, design and delivery. Actively promote success of projects and new opportunities to campus and community stakeholders.
•PROGRAMS Management of Cal Bears Online Auction. Includes all donor solicitation, donation inventory management and auction fulfillment. Management of the Digital Backpack program. Includes program development, sponsor solicitation and management and communication with internal and external stakeholders.
•DATA ANALYSIS – Research, analyze and monitor marketing efforts for effectiveness, behavioral and consumer trend; report results using quantitative and qualitative data. Conduct market research used for generating sales and new revenue projects. Use marketing and sales platforms such as LinkedIn and Salesforce.•3+ years of relevant experience. •Thorough knowledge of application and use of statistics and research practices in developing marketing strategies. •Ability to understand the campus, including its achievements, mission, vision, goals, objectives and infrastructure. •Ability to understand and execute the knowledge of the campus' products and services. •Thorough analytical and written communication skills. •Thorough knowledge of marketing mediums and funding sources. •Thorough knowledge of communication principles, media, and marketing techniques. •Thorough, strong project management skills. •Strong interpersonal communication and political acumen skills. •Strong skills in event and media activities management. •Skill in mentoring less experienced staff. •Bachelors degree in related area and/or equivalent experience/training This is a 2 year contract position |
