Qualifications

Knowledge Typically Acquired Through

• Bachelor's degree with a concentration in Marketing and/or Business Management. MBA preferred.
• Minimum of 8 years of marketing experience in a similar position in either a non-profit or corporate organization.
• Excellent copywriting skills with proven results to effectively communicate relevant, engaging marketing messages to different audiences.
• Experience in developing and executing multiple, integrated cross-channel campaigns touching on brand marketing objectives, using print advertising, e-mail marketing, social media opportunities, mobile technology, and other marketing tactics.
• Experience that shows strategic, creative, and analytical thinking.
• Experience with marketing continuing education courses a plus.

Scope and Depth of Technical Skills/Knowledge

• Experience in strategic planning and seeing "the big picture" and in execution of marketing initiatives.
• Experience in identifying the customer need and the marketing of products using the full marketing mix of product, price, promotion, and multiple sales channels.
• Excellent copywriting, proofing, and editing of marketing communications, including feedback to graphic designers on layout and design.
• Experience in developing and interpreting sales reports and tracking the results of campaigns, in order to make ongoing recommendations and to execute new initiatives targeted to the appropriate audiences.
• Experience in developing marketing survey tools to increase learning about the behavior of buyers and prospects. Ability to interpret results to aid in business decisions.
• Familiarity with Search Engine Marketing (SEM) and best practices.
• Proficiency in using Microsoft Office software suite; familiarity with Constituent Relationship Management (CRM) databases, Google Analytics, and Excel Pivot Tables.

Scope and Depth of Non-Technical Skills/Knowledge

• Ability to bring new energy, fresh thinking, and innovative ideas to the marketing strategy and the implementation of marketing tactics. 
• Excellent interpersonal skills, with the ability to work effectively will other units.
• Excellent oral and written communication skills.
• Strong, proactive approach and shows initiative in order to complete projects.
• Excellent creative problem-solving abilities with a high degree of confidence in decision-making.
• Ability to manage multiple projects simultaneously and meet deadlines through the use of excellent organizational skills. Attention to detail a must.