| Web: - Generates all content for company websites which includes: blog posts, articles, news, slider images, product listings, product imagery, videos, banners, logos, forms - Manage and maintain all company websites - SEO/SEM Refinement for company websites - Google Analytics reporting and tracking - Creating/coding, testing, refining, and distributing all press releases - Managing and maintaining contact lists - Posting, maintaining, and responding to customer inquiries on various community industry-focused forums Marketing: - Responsible for all aspects of marketing including, but not limited to, conceptualizing and implementing marketing campaigns, recognizing and securing marketing opportunities that yield return. - Must possess the ability to accurately present and discuss new and existing projects and designs to management, collaborating on final plans, designs, and intended results. - Responsible for the creation and publishing of all videos related to marketing campaigns. Advertising: - Responsible for all aspects of advertising. - Conceptualize, design, record, and edit all event videos, installation videos, and general advertisement videos. - Conceptualize, design, and implement all forum banners, web banners, product packaging, stickers, decals, signs, labels, media kits, digital assets, web design - Must possess the ability to accurately present and discuss new and existing projects and designs to management Social Media: - Create ongoing social media and content strategies and plans. - Implements those plans from concept to finalization, incorporating processes into day-to-day operations. - Develop and maintain all social media campaigns - Manages and oversees all aspects of social media product implementation. - Track and assess social media conversion rates and make changes to social media accounts to improve performance. - Regularly evaluate the effectiveness of social media programs and initiatives, making changes to support business goals. - Apply creativity and innovation in developing content that will engage consumers and enhance the brand. - Proactively identify and evaluate social media partnership opportunities. - Monitors and responds to all social media outlets: pages, sites, blogs, etc. on daily basis and acts as community manager. | 
